Co-Founder · Fractional CPO · Chief Design Officer
The difference between a product that works and one people love?
The thinking behind it.
I bring 25 years of whole-picture thinking to companies navigating their most important product and design decisions.
Co-founder $3.5M raised / Twitter · ADT · CareDx · GoPro · Cisco · eBay /
Microsoft Innovation Award / Digital health · Consumer · AI-native
A DIFFERENT KIND OF THINKING
The most interesting product challenges aren't solved by adding more features, more process, or more people.
They're solved by someone who can step back far enough to see the whole picture; the user's actual experience, the team's real dynamics, the gap between what the roadmap promises and what the market really needs.
That's what 25 years across digital health startups, Fortune 50 companies, and every scale in between teaches you. Not what the textbooks say, what actually happens when real humans encounter real products.
I see what the room won't say. That's where the real work starts.
A DIFFERENT KIND OF THINKING
Three ways whole-picture thinking enters your company
Strategic UX & Product Consulting
UX & PRODUCT CONSULTING
Project-based strategic work for companies that need a senior outside perspective on a specific challenge, without an ongoing retainer. Right for teams at an inflection point who need clarity fast.
Fractional CPO & Head of UX
Senior product and design leadership, 2 to 3 days a week, retainer-based. Strategy, team clarity, design direction, and the perspective that only comes from doing this at every scale for 25 years.
FRACTIONAL EXECUTIVE
Coaching for Leaders Who Want to Go Deeper
EXECUTIVE COACHING
For founders and executives who want to do the inner work alongside the outer work. My coaching practice draws from the Meridiem methodology. A transformational framework I co-founded, designed for leaders who suspect something deeper is running how they lead.
WHAT IT INCLUDES
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Product strategy and roadmap clarity
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Design team leadership and direction
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User research and synthesis
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Cross-functional alignment
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The hard conversations your structure isn't having
WHAT IT INCLUDES
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UX and product audits
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Research strategy and execution
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Design system and process review
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Go-to-market product positioning
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Workshop facilitation and team alignment
WHAT IT INCLUDES
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1:1 coaching and group coaching
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The Meridiem methodology and framework
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The Drama Triangle and upper limit patterns
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Leadership presence and decision-making
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The inner work that changes outer results
Also available: The Brand & Build. Complete brand strategy, copy, LinkedIn positioning, and a fully built live website delivered in two weeks.
SELECTED WORK
A few stories worth telling
DOCK HEALTH
DIGITAL HEALTH
CO-FOUNDER & CPO
Co-founded and led product from zero through funded. A physician task management platform that changed how care teams work.
Standford Medicine X
Boston Children's Hospital
UCLA Kids X
Cedar -Sinai
ADT
CONSUMER TECH
VP OF UX
What it takes to make a 100-year-old security company feel brand new
$3M overhead reduction · Product partnerships with Apple, Samsung, Google, and Amazon
SOCIAL MEDIA
PRODUCT STRATEGIST
A strategy to grow ad revenue from $3B to $10B, built on human behavior at scale
Global research · Product strategy
A POINT OF VIEW
"I spent years trying to fit in. Then I realized that the way I see things, the very thing that set me apart was my greatest gift."