Keather Roemhildt
ABOUT
I see the whole picture when most people are looking at a piece of it.
Twenty-seven years of brand, product, and organization. I have never been able to look at only one of them.
WHY THIS COMBINATION IS RARE
Most people do one of these.
I have always done three.
Most brand strategists have never released a product. Most product leaders cannot build a brand. Most operators cannot think at the strategic level. That is not a résumé quirk. It is the reason the work holds.
01
Positioning that outruns the product does not win the market. It shortens the runway to the moment a customer finds out.
A story the product cannot deliver is a liability.
02
A product built without a position is a feature list.
It gets built competently, demos well, and never becomes the reason anyone chooses you over the alternative.
03
An organization pointed at the wrong thing executes beautifully in the wrong direction.
The team is not the problem. The direction is. Fixing the team without fixing the direction just gets you there faster.
You cannot fix any one of them in isolation. Most engagements try, and the company ends up roughly where it started, with a new deck.
I go outside before I touch anything inside. It is the only thing I have ever worked on.
THE RECORD
Where the twenty-seven years went.
2025 – Present
2023 – 2025
2016 – 2021
2018 – 2019
2016 – 2018
1999 – 2016
1992
CareDx
UX DESIGN & STRATEGY · TRANSPLANT DIAGNOSTICS
Established the company's UX standards and built the foundation of its experience practice: the design system, the research method, and the operating model a design function needs before anyone treats it as strategic. Set the standard the organization now designs against.
Trustwave
GLOBAL HEAD OF UX · PE TURNAROUND
Built the UX practice from zero at a global cybersecurity company operating in 42 countries. Defined the operating model, staffing, and design integration across the full SDLC. Established Trustwave's first unified design system and customer experience standard.
Dock Health
CO-FOUNDER & CHIEF PRODUCT OFFICER
Built product, UX, and raised funds from zero. Raised $3.5M. Accepted into Stanford Medicine X, Boston Children's Hospital, UCLA KidsX, and Cedars-Sinai accelorators.
UX PRODUCT STRATEGIST
Took a $3B ad business and charted a credible path to $10B. Eight months of research found what the company could not see from the inside: the US market was contracting and the opportunity was international. Identified the "Ten In Five strategy," a $10B international ad revenue opportunity.
ADT
VP OF USER EXPERIENCE · PE-BACKED · POST-ACQUISITION
Walked into an organization fractured by acquisition, with products that did not know each other existed. Rebuilt UX from the ground up under PE ownership. Launched ADT Go with Apple, Samsung, Google, and Amazon partnerships. Reduced overhead by $3M+.
Architects & Schemers
FOUNDER · STRATEGIST · SEVENTEEN YEARS
Product strategy and UX consultancy. eBay, Wells Fargo, Cisco, GoPro, Autodesk, Macy's, Boston Children's Hospital, and UNICEF.
University of Wisconsin - Stout
INDUSTRIAL DESIGN & HUMAN FACTORS
One of four students across the U.S. chosen for the coveted General Motors Design Internship
Stanford Medicine X
Boston Children's Hospital
UCLA KidsX
Accelerators accepted into:
Cedar-Sinai
READY?
Let's find out what is actually true about your company.
A 20-minute conversation. No pitch. No proposal. Just a direct exchange about where you are, what the inflection point looks like from where you stand, and whether this is the right fit. If it is not, I will tell you.
SERIOUS ENGAGEMENTS FOR COMPANIES AT SERIOUS INFLECTION POINTS
HOMEBASE
Silicon Valley, CA
SERVING
Series B & Beyond · PE-Backed Turnarounds
AVAILABILITY
Limited engagements per year
linkedin.com/in/keatherroemhildt