Keather Roemhildt
PRIVATE EQUITY & ENTERPRISE
The method does not change.
Digital health under HIPAA. Cybersecurity across 42 countries. Consumer hardware entering a market that had never heard of it. A three billion dollar advertising business. A home security company that had just swallowed three acquisitions.
CASE STUDIES
Transformation at scale.
ADT HOME SECURITY
Reinventing home security
Walked into an organization fractured by an acquisition, products that didn't know each other existed, and teams that had never been in the same room. Rebuilt UX from the ground up under PE ownership with real revenue on the line. Led the reinvention of home security as a category, not just a product.
VP of User Experience · PE-Backed · Post-Acquisition
Launched ADT Go. A first-of-its-kind family safety product targeting the market's fastest-growing segment. First unified design language across the product line.
UX STRATEGY
DESIGN SYSTEMS
PRODUCT VISION
M&A INTEGRATION
PRODUCT PARTNERSHIPS
TRUSTWAVE CYBERSECURITY
Leading digital transformation through user-centered UX
42 countries. Global cybersecurity. A PE turnaround in motion. Established UX as a strategic function across the entire organization. Building a design system, hiring a global team, and creating a user-centered culture where none existed.
Global Head of UX · 42 Countries · PE Turnaround
UX-led transformation contributed to improved product adoption and reduced churn across 42 countries. Established Trustwave's first unified design system and customer experience standard.
GLOBAL UX LEADERSHIP
DIGITAL TRANSFORMATION
INFORMATION ARCHITECTURE
DESIGN SYSTEMS
TWITTER SOCIAL & ADVERTISING
Twitter's ad revenue growth strategy
Built the strategy that found what the company could not see from the inside: the US market was contracting, and the real opportunity was in international markets, which just a handful of people inside of Twitter were looking at yet. Cross-functional alignment at the highest level.
UX Product Strategist · Billion-Dollar Growth Strategy
Identified the "Ten In Five" strategy, a $10B international ad revenue opportunity. Established guiding design principles adopted across the product organization.
REVENUE STRATEGY
MARKET ANALYSIS
EXECUTIVE ALIGNMENT
DESIGN PRINCIPLES
ECOVACS CONSUMER ROBOTICS
Entering a new market
A global leader in robotic vacuums needed more than a translation to enter the US market. They needed a genuine understanding of American consumers, how they clean, what frustrates them, and what it takes to build brand loyalty here.
UX Product Strategist · US Market Entry
Insight–driven roadmap directly informed Ecovac's US go-to-market strategy. 12% growth in the US market share within three years of launch.
REVENUE STRATEGY
MARKET ANALYSIS
EXECUTIVE ALIGNMENT
DESIGN PRINCIPLES
RANGE
Regulated, consumer, enterprise. The method does not change.
Digital health under HIPAA. Cybersecurity across 42 countries. Consumer hardware entering a market that had never heard of it. A three billion dollar advertising business. A home security company that had just swallowed three acquisitions.
​
The industries could not be less alike. What is actually true is found the same way in all of them, and it is almost never where the company is looking.
EBAY
WELLS FARGO
CISCO
GOPRO
AUTODESK
MACY'S
UNICEF
ADT
TRUSTWAVE
ECOVACS
CAREDX
BOSTON CHILDREN'S HOSPITAL
HOW I WORK
Three things you should know before we start.
01
I will tell you if you do not need me.
The first conversation is twenty minutes, and it is not a pitch. If what you actually need is a hire, a different specialist, or six more months of doing what you are already doing, I will say so. I would rather lose the engagement than take one that will not work.
02
You will not receive a report.
Every engagement ends in a working session where we build the path forward together. Not a document handed across a table. A plan you helped build, which is the only kind anyone ever executes.
03
I leave.
The work is finished when the organization runs without me. Not when a retainer expires and not on a date we picked before we understood the problem. That is the point of building the machine rather than becoming it.
READY?
Let's find out what is actually true about your company.
A 20-minute conversation. No pitch. No proposal. Just a direct exchange about where you are, what the inflection point looks like from where you stand, and whether this is the right fit. If it is not, I will tell you.
SERIOUS ENGAGEMENTS FOR COMPANIES AT SERIOUS INFLECTION POINTS
HOMEBASE
Silicon Valley, CA
SERVING
Series B & Beyond · PE-Backed Turnarounds
AVAILABILITY
Limited engagements per year
linkedin.com/in/keatherroemhildt