After years in UX, I wanted to do work that mattered in a different way. Healthcare kept pulling at me. A massive, consequential industry that was decades behind in how it thought about the people using its systems. Not just patients, but the clinicians are drowning in administrative chaos while trying to keep people alive.

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The problem we found wasn't glamorous. Tasks,  the thousands of small but critical to-dos that keep a patient's care on track,  had no reliable home. They lived on sticky notes, in inboxes, in verbal handoffs, and in memory. When they fell through the cracks, people got hurt. No product existed to solve it, so we built one.

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As co-founder, I did what founders do: everything. I led the design and research, wrote the pitch deck that secured our funding, hired the team, and drove product strategy from the first sketch to a platform serving real clinical environments.

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One of our earliest surprises came from a mental health provider who found the product on his own and started using it. He became one of our closest collaborators and ultimately our strongest advocate. We also discovered early that clinicians absorb information differently; rather than forcing a single view, we built multiple options. Kanban-style for some, structured table format for others. The product adapted to the user, not the other way around.

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We raised $3.5M, earned acceptance into four of the most competitive digital health accelerator programs in the country, and built a company that is still operating, still growing, and still solving the problem we set out to solve.